As online and offline media becomes more and more ad-cluttered, the personal recommendation stands out as the, by far, most trustworthy way of reaching your customers. In a Nielsen survey, 90 % ranked a “recommendation from someone i know” as trustworthy. Check out the awesome infographic here.
Posts Tagged: "social media"
We’ve been telling you all along just how easy it is to show your buy. (it really is) And how easy it is to offer Showmybuy to your customers. (like abc) And we’ve probably been telling you something like “everybody wins” (which is true, you all do) But, you know, action speaks louder than words,…
Swedish entrepreneur site Entreprenör24 has an article about Showmybuy today. Here, founders Mats Bengtsson and Niclas Lindberg talk about the future of e-commerce, Showmybuy and what drives them as entrepreneurs. Go on, you know you want to have a read.
That’s two good reads today! (This one is also in swedish. Google translate is your friend.) Showmybuy is featured on the big Swedish e-commerce site e-handel.se.
Great read this morning! (if you read Swedish) Sweden’s biggest daily business newspaper Dagens Industri runs a nice interview with Showmybuy’s co-founder Mats Bengtsson today. So far only in the paper version, read it here.
We’ve seen a number of solutions now where you can pay for small stuff by tweeting. The latest is Kellogg’s Special K campaign in the UK, a slick pop-up shop where you can buy their new product with a tweet instead of pounds or cents. Great idea and execution. Social Currency is king!
Interesting discussion in Swedish TV4′s morning show yesterday. Jonas Colliander from Stockholm School of Economics and Louise Ekström from a Swedish consumer organization explains how consumers’ power increases, as shopping goes social. We agree to the fullest. Power to the online people!
David Rowan speaks at Nordic eCommerce Summit 2012. The link starts with his vision of social E-commerce, but go ahead and watch the whole thing. He’s very wise and entertaining. If this clip should start from the beginning, the part about social e-commerce starts at 35 min 20 sec. Enjoy!